SheaMoisture Cosmetics Foundation and Concealer Review. Plus See Them in Action!

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I finally got my hands on the new SheaMoisture Cosmetic line! After seeing all the picture on Instagram which had us practically salivating I could not wait to try them out.  After failing at every attempt to find them at my local Target stores SheaMoisture kindly sent over a couple of products for me to try.  Currently there aren’t many lines exclusively for Women of Color that are sold at places like Target or our local drug stores. The first ones that come to mind are Iman and Black Opal, but SheaMoisture is the only line that deals in Hair Care, Bath and Body and now Cosmetics! Currently this line is exclusively sold at Target and now is being sold on

From the SheaMoisture Cosmetics line I received a Sheer Foundation, Creme Concealer, Wet and Dry Powder and a Lip Stain. While were mostly concerned with whats inside the packaging I wanted to draw attention to the cute notes that SheaMoisture put on each package. I especially like the “You’ve got nothing to hide” which was written on the concealer. These positive notes make me want to use the products even more! SheaMoisture Cosmetics Products.jpg


SheaMoisture Sheer Foundation, Wet and Dry Foundation and Concealer Review .jpg Since I’ve filmed a YT video I’ll give you a quick break down on the products here and if you have time you can view the Youtube video and see the products in action.

Sheer Foundation in Montego Toffee $12.99 At first glance the foundation comes off sort of red. After applying it to my face with a flat foundation blush the redness disappears and everything blends in very smoothly. I really like how hydrating the foundation was and even though it is a sheer product it offers very good coverage.

SheaMoisture Cosmetics WaiMae Bay Concealer and Sheer Foundation in Montego Toffee.jpg

Creme Concealerin Waimae Bay $11.99: If you like thicker concealers that go on easily and offer great coverage this is the product for you. It covered my skin disorder perfectly!

Wet Dry Powder Foundation in Yuma Pecan $14.99: Since this is a Wet/Dry powder it’s very buildable. I actually really like this feature of the product because I was concerned that it may be a little dark. Since it is sheer I was able to set my makeup perfectly without worry about altering the color.

Lip Stain in Nichola $10.99: This is exactly what the name says. It’s a stain. The color seems very vibrant on the brush applicator however it transfer on the lips as a more muted tone lip color.

Want to see the SheaMoisture Cosmetics in action? Watch the Youtube video below!


  1. Amber April 21, 2014 / 7:41 am

    I’ve been really curious about this line! I love the body and haircare they offer. That lipstain is gorgeous!

  2. Eugenia April 21, 2014 / 8:50 am

    I’ve never heard of this brand but it sounds good! That lip color is gorgeous!

  3. Kim April 21, 2014 / 9:49 am

    I’ve been curious about the Shea Moisture cosmetics since seeing them during Fashion Week, and like you, on instagram. Great review

  4. Leelo R April 21, 2014 / 10:09 am

    Never heard of this brand before, but it sounds great. Loved the video!

  5. Jamie @ Makeuplifelove April 21, 2014 / 11:01 am

    Thank you for a review of this line. I have been looking for it at my Targets and they don’t have it anywhere. Great review. I seriously want to try these.

  6. Erika April 21, 2014 / 11:18 am

    I’m not familiar with this brand but the products are lovely on you. :)

  7. Never Say Die Beauty April 21, 2014 / 11:19 am

    What a great new product line! I love the shea moisture idea. I’ll keep my eyes open for it at Target ‘coz the stain looks beautiful!

  8. Noelle April 21, 2014 / 12:24 pm

    I’ve never heard of this brand but the product look so nice!

  9. Sheila April 21, 2014 / 12:48 pm

    Great review – I had no idea they had beauty products.

  10. Phyrra April 21, 2014 / 3:18 pm

    I’ve never heard of this brand! Thanks for introducing me to it.

  11. Jess Scull April 21, 2014 / 4:21 pm

    I’ve never heard of this brand! I will definitely look into it though – Great review!

  12. Miranda Mendoza April 21, 2014 / 4:31 pm

    I have seen their hair products but I’m still waiting for the cosmetics to pop up! I definitely want to try the liquid foundation.

  13. Nidia - Lit From Within April 21, 2014 / 6:40 pm

    I’ve never seen that rolling technique before! Very cool idea for applying layers. I have to say, your face looks amazing with these products – I didn’t even know you had any discoloration on your eye before I watched the video. It just looked very natural and clean.

  14. Honeygirlk April 21, 2014 / 7:20 pm

    Holy moly… I had no idea shea moisture did cosmetics too. This sounds like I need to check it out stat. I’m running over to their website now 😉

  15. Lisa Heath April 21, 2014 / 7:26 pm

    Great review! I’ve been curious about this line!

  16. Kimberly April 21, 2014 / 7:41 pm

    You said the magical word – Hydrating!!!

  17. Pammy April 21, 2014 / 9:44 pm

    I have never heard of this brand! The products look nice :)

  18. Mai April 21, 2014 / 11:55 pm

    I’ve been curious of this line because of Krissy and Aprill on Twitter but sadly I’m not sure it’s being stocked in any stores around me :(

  19. Anastasia April 22, 2014 / 12:34 am

    I was really curious about this line, but we don’t seem to have them yet over here. Thanks for sharing!

  20. Betzy Carmona April 22, 2014 / 1:40 am

    It looks like a great line ! I’ve been wanting to pick them up

  21. Kath TheFabZilla April 22, 2014 / 2:20 am

    Never heard of this brand, thanks for the heads up. Hopefully I see their products at Target soon.

  22. Kendra April 22, 2014 / 3:54 pm

    I have never heard of this brand before, it looks intriguing though…

  23. Kristyn April 23, 2014 / 12:51 pm

    ok i love their line of hair products and use them all the time but had no idea they had a makeup line! i want to try it now~

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