Urban Decay Launches Naked Basics x Press Release


(Because we know you want new ways get Naked.)


The sleek, soft-touch case has a slight sheen and feels like suede. Small and compact so it

travels well, this must-have palette is packed with six full-sized shadows.


Our best-selling Naked and Naked2 palettes are proof that neutral eyes are anything but

boring. Ever since we launched them, fans have been BEGGING us for a matte palette of neutral

Eyeshadows, and this sexy little set answers the call! But don’t be fooled—you can do a lot with

these colors. Wende loves to use these shadows to contour and define her eyes and then add a

bright pop of color for extra drama.



Urban Decay launches Naked Basics—the long-awaited, multi-purpose MATTE companion

to Naked. This is the palette that belongs in every woman’s makeup bag—from fans of a

neutral matte eye to color fanatics looking for base shades to pair with their bolder shadows.

These über-wearable shades look great on literally EVERYONE. Richer than other mattes, the

color goes on with a smooth, luxe finish (never chalky or powdery). We’ve even included one

demi-matte shade, Venus, which has the tiniest touch of satin—perfect for highlighting and

adding dimension.


the skinny:

Naked Basics includes four totally new and exclusive shades, one shade previously only

available in another palette and one all-time staff favorite. Each Eyeshadow features our brand

new Pigment Infusion System™, the proprietary blend of ingredients that gives every shade its

velvety texture, rich color, serious staying power and blendability.



VENUS – soft, off-white demi-matte

FOXY – very light yellow/beige matte

WALK OF SHAME – very light pinky nude matte

NAKED2 – rosy taupe matte

FAINT – warm, dusty brown matte

CRAVE – deepest, darkest brown/black matte


Naked Basics Palette (SRP $27) is available from Sephora, ULTA and select Macy’s stores. Or,

online at Sephora.com, ulta.com, macys.com, beauty.com and urbandecay.com.



  1. Alexandra Martin
    December 4, 2012 / 7:39 pm

    When will the naked basic will be in stores

    • December 4, 2012 / 9:19 pm

      Honestly I am not sure when Naked Basic will launch in stores. I assume pretty soon.

  2. December 12, 2012 / 4:48 am

    this palette looks pretty BASIC as it says… I think i prefer the regular naked palettes.

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